Wednesday, August 20, 2008

Sheer. Marketing. Genius.

So, the organization for which I labor in the Salt Mines, which is nation-wide, will occasionally have one location send a FLASH! out to all locations that they are seeking to fill a particular position. I.e., "The Saddle String Wyoming office has an opening for a brown-belt grommet furbisher." Etc.

Today The Word went out that the Ontario, CA, office is looking for... well, a grommet-furbisher. (Actually, I think they'd settle for a Green Belt.)

But I had to laugh, because they threw this in: "Only 35 miles to Los Angeles!"

Maybe that's a Sales Point in Saddle String, Wyoming, but, believe you me, here in the Pacific Northwest, it's a drawback. "Well, on the plus side, it's a $25,000 a year raise, but on the minus side, I have to move to {shudder} California!" (Where hybrid automobiles are apparently too quiet!)

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