From the About Gun Up page:
What is GunUp?Welcome to GunUp.com, the Future of Guns Online.
The online experience for gun enthusiasts is painful, frustrating, and fragmented. Our mission is to provide you with a one stop authoritative destination to share, discuss, review, and compare guns with confidence.
We believe that gun ownership transcends demographics. GunUp is not tailored to any one particular group of gun enthusiasts - if you like guns, we like you and you will be welcome at GunUp. One of our goals is to build a community that provides resources and education to prospective, new, and experienced gun enthusiasts in a safe and supportive environment.
We welcome your feedback, comments, and suggestions as we embark on this journey with you.